Circular Economy

Transforming our economic system from linear to circular for sustainable growth and resource efficiency

THE PROBLEM

The Scale of the End of Life Tyres (ELT)

1.50
4.00
1.50
11.50
2024A
2035
ELTs in Landfills
New ELTs
14
10
7
3
0
Million ELTs

Current End-Uses of ELTs: Wasteful and "bad"

  • Burned as cheap fuel in cement kilns & furnaces
  • Batch pyrolysis dominates: polluting, inefficient, low yield, poor-quality TPO, fate compliance

Fragmented Feedstock Blocks "good" Solutions

  • Fragmented, informal and non-digital supply chains
  • Inconsistent, unreliable feedstock and inefficient logistics pose scalability issues
  • Traceability and reporting gaps for offsets/EPR

High Demand, Disappointing Supply

  • Sustainable Marine Fuel (SMF): Market projected to grow from $9.9B in 2024 to $730B by 2034 (CAGR ~67%)
  • Sustainable Aviation Fuel (SAF): 0.3% of global jet fuel (2024) vs. demand expected at ~13% by 2040
  • Strong demand growth for rCB (20% + CAGR)

Key Statistics

4 billionELTs in landfills & stockpiles globally
30 million tonnesof 1.5 billion tyres reach end-of-life every year
50%+ELTs end up landfilled, stockpiled or untracked based on location

THE SOLUTION

Implementing circular economy principles to address the ELT problem and create sustainable value

Circular Economy Concept - Butterfly Transformation

The Circular Economy Concept

The circular economy represents a systemic shift from the traditional “take-make-dispose” linear model to one that is regenerative by design. It aims to gradually decouple economic activity from the consumption of finite resources and design waste out of the system.

Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:

  • Design out waste and pollution - Viewing waste as a design flaw rather than an inevitable byproduct
  • Keep products and materials in use - Designing for durability, reuse, remanufacturing, and recycling
  • Regenerate natural systems - Enhancing renewable resources and creating conditions for regeneration

At TRAVIA Consultancy, we are committed to implementing circular economy principles across our projects. Our approach focuses on developing sustainable solutions that maximize resource efficiency while minimizing environmental impact throughout the entire value chain.

Sustainable Development Goals

Our circular economy initiatives directly contribute to the following United Nations Sustainable Development Goals:

SDG 7

Affordable and Clean Energy

Ensure access to affordable, reliable, sustainable and modern energy for all.

SDG 9

Industry, Innovation and Infrastructure

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.

SDG 11

Sustainable Cities and Communities

Make cities and human settlements inclusive, safe, resilient and sustainable.

SDG 12

Responsible Consumption and Production

Ensure sustainable consumption and production patterns.

SDG 13

Climate Action

Take urgent action to combat climate change and its impacts.

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